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products -   Golem    Mamut    Yetti    TV digitization    iGolem  
 
 
   

Our main products are programs for utilization of media researches data. They help users to arrange the data into tables, compute various figures and create graphs. According to its usage the software can be divided into three categories:

  • Program for a comprehensive analysis of the television audience measurement data - Golem
  • Program for a planning and an evaluation of TV advertising campaigns - Mamut
  • Program for analysing data from an advertisement monitoring - Yetti

Our software have lots of common characteristics:

  • adjustability
    • the tables and graphs can be customized according to user's needs;
    • wide range of user-defined parameters, programmes groups, breaks groups;
    • target groups can be created by using any demographic information in the data and/or external database;
  • compatibility with other programs (e.g. MS Excel, …);
  • integration of common features of our software (i.e. you can use target group created in Golem also in Mamut);
  • user-friendly;
  • support of different languages (presently English, Czech, Slovak, Russian and we can localize the software into other languages as well);
  • fast data processing;
  • possibility to work with different data and databases;
  • 32-bit applications designed for MS Windows XP/Vista/7 (32-bit/64-bit) platform;
  • network support and data sharing,.

Besides our standard software we are developing and implementing individual "tailor-made" software according to demand of our clients.

We are also providing TV broadcasting digitization, which can be used in a special analysis in the program Golem.

 
 
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